Systems Engineering and RDBMS

FreeStyle, anyone?

Posted by decipherinfosys on June 12, 2009

No, we are not talking about freestyle wrestling here :-)  We are talking about Coke’s new RFID based freestyle dispensers.  The new dispensers will not only provide the consumers with more than 100 beverage choices, the real benefit of it is the business intelligence data that Coke will be able to gather based on the consumption of thosse beverages.  There are many more data points of interests as well – you can read more on it in the information week article here.

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