Web based Analytics and Mobile Devices
Posted by decipherinfosys on June 5, 2008
A couple of weeks ago, while helping one of our clients with setting up the web analytics and clickstream analytics for them, a question came up about Mobile Devices Analytics. There are a lot of challenges in this area – besides being a fact that that is a new area for us, after doing some research we found that mobile browsers do not always accept cookies which makes identification of unique visitors tough – we do have a workaround though by relying on the OS + IP + the browser.
A lot of industry vendors propose these solutions to such problems for mobile analytics:
b) Packet Sniffing: If you install a mobile analytics server in your environment, a switch can then be used to pass a copy of the incoming packet data to the mobile analytics server and at the same time allowing the same packets to pass to the mobile web server without any delay. Using this approach, you can get information on the handset resolution, basic web data, handset type, mobile operator and the type of the browser.
Mobile Analytics is a very challenging and a very interesting field and as we do more research on the topic and implement solutions for our clients, we will keep writing up more on it. Stay tuned.