Systems Engineering and RDBMS

Another Merger/takeover in the making?

Posted by decipherinfosys on May 5, 2007

Wall Street Journal had an interesting article posted today about a potential merger between Microsoft and Yahoo – you can read more on that here. The takeover price tag is apparently $50 billion. This is yet another attempt from Microsoft to combat the growing market share in online advertising (remember DoubleClick takeover by Google?) and online office applications that Google apps offer. A potential merger/takeover will up the combined partnership share in the search advertising to 27% as compared to 65% that Google has. It will also narrow down the gap in overall online ads to 13%. This could also potentially mean good opportunities to MSFT’s Zune music player and the Xbox game console.

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