Systems Engineering and RDBMS

Google buys DoubleClick

Posted by decipherinfosys on April 14, 2007

In a bidding war between Google and Microsoft over DoubleClick, Google finally bought DoubleClick for $3.1 billion. This is inline with Google’s vision of dominating the online advertising business. However, the trade pundits are questioning the purchase amount since this is just a little bit less than Google’s last quarter earnings.

You can read up more on this acquisition at this URL:

http://biz.yahoo.com/bw/070413/20070413005593.html

One Response to “Google buys DoubleClick”

  1. […] from Microsoft to combat the growing market share in online advertising (remember DoubleClick takeover by Google?) and online office applications that Google apps offer. A potential merger/takeover will […]

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