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Archive for April 14th, 2007

Google buys DoubleClick

Posted by decipherinfosys on April 14, 2007

In a bidding war between Google and Microsoft over DoubleClick, Google finally bought DoubleClick for $3.1 billion. This is inline with Google’s vision of dominating the online advertising business. However, the trade pundits are questioning the purchase amount since this is just a little bit less than Google’s last quarter earnings.

You can read up more on this acquisition at this URL:

http://biz.yahoo.com/bw/070413/20070413005593.html

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